R(ICE)

The RICE model is a product management framework for scoring and prioritizing features. RICE stands for reach, impact, confidence, and effort. You calculate a feature's RICE score by rating it on reach, impact, effort, and confidence in your ratings.

R(ICE) is not available in Jira Service Management (JSM). For a list of fields that are supported in JSM, please visit Fields in Jira Service Management (JSM) Portal.


To create and configure the RICE field custom field, you must be logged in as a user with Jira administrator permissions.

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  1. Go to Apps → Manage apps → Fields

  2. Click on Create custom field button on the right side of the screen.

  3. Select R(ICE) field and click Next.

  4. Name and add a description to your field then click Next.

  5. Choose between using your own inputs or mapping existing custom fields where the R(ICE) formula will be applied for value calculation.

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  • Reach: How many people will the initiative impact?

  • Impact: What is the level of impact on each person? (scored on a 0.25–3 scale).

  • Confidence: How confident are you in your estimates? (0%–100%).

  • Effort: How much time will it take to complete the initiative? (e.g., in person-months).

  • Impact: What’s the potential impact of the initiative? (scored on a 1–10 scale).

  • Confidence: How confident are you in your estimates? (0%–100%).

  • Ease: How easy will it be to implement? (scored on a 1–10 scale).

  1. Associate the field to the appropriate screens and click Create. You must associate a field to a screen before it will be displayed.

To restrict editing access for the R(ICE) field, the Edit Permissions tab is used. Specific users, user groups, and Jira roles can be defined to have editing permissions for the custom field. If editing access is intended for all users, the field should be left empty.