Battlecard: Why choose Shoppie to manage procurement in JSM
What is Shoppie?
Shoppie is a Forge-built procurement solution for Jira Service Management (JSM) and Customer Service Management (CSM) within the Service Collection. Fully integrated with Assets, it brings a modern, shop-like experience to the customer portal, making it easy for teams to request hardware, software, permissions, and services.
Goal of this page
Position Shoppie as the procurement solution within Atlassian’s Service Collection, helping partners and sales teams win more JSM and CSM deals against competitors like ServiceNow by showcasing its advantages over native setup and Atlassian Marketplace alternatives.
ServiceNow: Shopping Hub
ShoppingHub is ServiceNow’s catalog-based procurement portal, providing an e-commerce-like experience for employees to request approved goods and services. It is part of the Sourcing and Procurement Operations (SPO) suite and integrates with ServiceNow’s sourcing, purchasing, and vendor management modules, as well as external ERP systems. Running on the Now Platform, it automates the request-to-purchase process but typically requires other ServiceNow procurement modules, meaning it is not available as a fully standalone solution.
Native implementation
A native implementation is built entirely with Atlassian products, without using Marketplace apps. It relies on custom fields, forms, automation rules, and workflows in Jira and JSM to manage procurement.
Where we win
Native usage of Assets
Fully integrated with Atlassian Assets for structured asset management.
Built on Atlassian Forge for performance, scalability, and security.
All data stays within the Atlassian environment with no data egress, ensuring full security and compliance.
Holds the “Runs on Atlassian” badge. soon
Dynamic inventory management connected to Assets attributes, working in real time.
Modern, visual interface
Shop-like UI with categories, filters, product variants planned, detailed product specification, and images.
Displays key asset details such as price, availability, and specifications
Supports multi-asset orders and product bundles planned, with optional budget limits using custom automation and AQLs connected with Assets
Includes features for stock tracking, order status updates, and currency management
Rich use cases
Hardware & Supplies
Request laptops, monitors, or office equipment from a visual catalog.Software Licenses
Self-service requests for approved tools and license access.Permissions & Access
Bundle system access, tools, and permissions for roles or onboarding.
Setup & Support
24/7 support availability for urgent cases
Personal onboarding assistance
Documentation and training resources
Atlassian expertise for smooth integration into customer’s environment
Where they win
Native implementation
Quick to set up for simple request flows without advanced requirements.
Ideal for small teams or organizations with limited procurement complexity.
No additional apps or licenses, everything is built with existing Jira and JSM functionality.
Fully configurable by in-house admins using custom fields, forms, and automation rules.
Other Marketplace apps
Offer greater flexibility for organizations using external or custom asset databases.
Provide more custom features as they are not dependent on the Atlassian Assets API.
ServiceNow
End-to-end procurement coverage that includes sourcing, purchasing, vendor management, and contract processes in one suite.
Built-in advanced automation and workflows supporting complex, multi-step approval chains and enterprise compliance needs.
Highly customizable platform offering strong flexibility for organizations with complex procurement structures.
Counter value proposition
Shoppie vs Native implementation
✅ Delivers an Amazon-like shop experience within Jira Service Management and Customer Service Management.
✅ Delivers powerful features through a clean, intuitive UX with modern filters, smart asset recommendations, and a smooth checkout flow.
Shoppie vs Other Marketplace apps
✅ Built for the Atlassian platform, secure, scalable, and fully native.
✅ Leverages existing Atlassian apps and features, built to enhance, not replace.
✅ Built on Forge and fully aligned with Atlassian’s latest platform standards.
✅ No data egress, ensuring all data stays securely within the Atlassian environment.
✅ Natively integrated with Jira Service Management, Assets, and the Atlassian ecosystem.
✅ Ready for Rovo and AI capabilities as Atlassian expands its intelligent platform.
✅ Designed for Teamwork Graph integration, enabling smarter insights and connected workflows.
Shoppie vs ServiceNow
✅ Best choice for Atlassian customers who want to manage procurement directly within Jira Service Management and avoid maintaining two separate systems.
✅ Keeps everything in one platform, eliminating the need for additional integrations or external maintenance.
✅ More affordable for organizations that don’t require highly complex procurement processes and want to avoid the high licensing and implementation costs of ServiceNow.
✅ Built on Forge with no data egress, ensuring data stays within Atlassian’s secure environment.
✅ Empowers teams to manage complex service catalogs without complexity
✅ Simple to deploy and maintain, reducing time-to-value compared to large enterprise platforms.
Feature Comparisons
Supports the feature fully
Does not support the feature
Partially supported — available, but less capable than in Shoppie
soon Development in progress
Features & Capabilities | Description | Shoppie | Native (No Apps) | ServiceNow | Alternative Marketplace apps |
|---|---|---|---|---|---|
Interface | |||||
Shop interface | A modern, shop-like layout that allows users to browse and request items in a familiar e-commerce experience. | ||||
Integration in a service request | Seamlessly connects procurement requests with support tickets for full process visibility. | ||||
Nice design | Clean, visually appealing interface that aligns with modern UI standards and Atlassian’s look and feel. | ||||
Intuitive structure | Clear navigation and logical layout that make it easy for users to find what they need quickly. |
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Modern filter options | Smart filters and search capabilities that help users narrow results and locate the right item faster. | ||||
Native integrated | Built directly on Forge and fully integrated with Atlassian tools and Assets, without external systems. | N/A | |||
Key attributes highlighted | Displays important product or asset details at a glance, improving decision-making. | ||||
Clear agent overview | Gives support and procurement agents a unified view of all requests, statuses, and assets. | ||||
Brand identity | Supports customization with company colors, visuals, and logos to match the organization’s identity. | ||||
Pricing indicators | Displays price information clearly to help users compare and select the right products or services. | ||||
Features | |||||
Add multiple time the same asset | Allows users to request several units of the same hardware or software item in a single order. | ||||
Products variations | Allows users to request several units of the same hardware or software item in a single order. | ||||
Jira custom fields | Works seamlessly with Jira’s custom fields for tailored data capture and reporting. | N/A | |||
Stock management | Tracks available quantities and prevents ordering out-of-stock items. | ||||
Preorder | Enables users to order items that are currently unavailable and receive them once restocked. | ||||
Bundles soon | Groups related products or services into packages for faster and easier ordering. | soon | |||
Budgets | Allows admins to set and monitor spending limits by user, team, or department. |
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Order status | Provides updates on request progress, from submission to delivery. | ||||
Recommendations for similar assets | Suggests alternative or complementary items based on existing catalog data. | ||||
Currency management | Supports multiple currencies for global organizations. | ||||
Reports | Generates insights into orders, budgets, and usage trends. | ||||
Atlassian automation integration | Works with Jira automation rules for automatic updates, approvals, and notifications. | N/A | |||
Checkout process | Streamlined, step-by-step flow for submitting procurement requests. | ||||
Discounts | Supports price reductions or special offers for specific products or user groups. | soon | |||
Amount management | Handles quantity limits and pricing calculations automatically. | ||||
My Assets view | Displays assets already assigned to the logged-in user for better visibility and management. | ||||
Teamwork Graph | Integration with Atlassian’s Teamwork Graph to connect people, teams, and assets. | soon | N/A | ||
Rovo integration | Ready for Atlassian’s Rovo AI to enable smart search, recommendations, and insights across procurement data. | soon | N/A | ||
Use Cases | |||||
Order hardware | Employees can request company-approved devices such as laptops, monitors, or phones directly through the portal, with stock levels and approvals managed in real time. | ||||
Onboarding packages | HR or IT can assign predefined bundles of hardware, software, and permissions for new hires, streamlining the onboarding process. | ||||
Order multiple permissions | eams can request access to multiple tools, systems, or environments in a single form, simplifying complex permission workflows. | ||||
Software licence store | A centralized catalog for requesting, assigning, and tracking software licenses, ensuring compliance and cost control. | ||||
Procurement | End-to-end management of item requests, approvals, budgets, and fulfillment, providing visibility and control over organizational purchasing. | ||||
Internal employee shop | An internal marketplace where employees can order approved items, services, or company-branded materials within their Atlassian environment. | ||||
Request easy support for my Assets | Users can report issues or request maintenance for assigned hardware or software directly from their asset overview, linking support tickets automatically to related assets. | ||||
Support & Training Options | |||||
24/7 support for urgent cases | Provides around-the-clock assistance for critical issues to ensure continuous operation and minimal downtime. | ||||
Personal onboarding by vendor | Offers guided onboarding sessions to help customers configure Shoppie efficiently and adopt best practices from the start. | ||||
European-based | Developed and supported in Europe, ensuring compliance with EU data protection standards and fast regional support. | ||||
Certifications and training courses | Access to vendor-led training programs and certifications to help teams get the most out of Shoppie. | N/A | |||
Documentation | Comprehensive online documentation that covers setup, configuration, and troubleshooting. |
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